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Fantasy Football for Smart People: The Hidden Psychology of Winning DFS

Bales on cognitive biases, public psychology and predicting DFS ownership

About Fantasy Football for Smart People: The Hidden Psychology of Winning DFS

Jonathan Bales looks at how cognitive biases such as recency bias, overconfidence and poor risk handling shape decisions by DFS players and the wider public. The second half uses data to show how those tendencies affect player ownership in tournaments and how to take advantage of them.

Features

  • Cognitive bias primer for DFS
  • Recency bias and overconfidence
  • Risk and uncertainty handling
  • Ownership forecasting
  • Data-driven NFL tournament analysis
  • 192-page paperback

Sports and sites covered

Sports

Works with

Not tied to a specific DFS site.

Pricing

From $9.99 once

Kindle $9.99; paperback $19.93 at time of check

Prices as listed on amazon.com when we checked. Confirm current pricing on their site.

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Sources and corrections

Last checked Oct 3, 2026. We build every listing from the sources below and recheck them regularly. If something about Fantasy Football for Smart People: The Hidden Psychology of Winning DFS has changed, let us know.